Publicity derives from publicus that means “to make public” and propaganda of propagare that means “spread a message”; the French lenguage usually use the word rèclame as the English lenguage use the word Advertising that maintains the meaning “to call to atention”. Thus although they have different shades, share a same one: To propagate to the public a message. Nevertheless these terms do not mean simply “to spread a message” but have other connotations that this affluent definition illustrates:
Propaganda (or publicity) defines as one persuasiòn of intentional and systematic character of nature ideology, commercial or politic, that it has the objective to influence the emotions, attitudes, opinions and actions of the specific groups with the controlled transmission of partial information (that it can be based on facts or not) through means of comunicación.
- Richard Alan Nelson, To Chronology and Glossary of Propaganda in the United States, 1996
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